Non-fashion partners with aesthetically oriented products share inspiration and references, which the design team uses to create assets and details for users to use in avatar customisation. Idoru’s team of digitally native designers also help inform on avatars. “I knew my clothes were in good hands with Sarah Nicole Francois, we have a deep love and admiration for one another and our perspective works,” he says. To Flemons, the most important part of this translation is that the energy of the clothing translates to the digital experience. Designers send over tech-packs and fit references, then the artists construct the clothing not unlike they would a physical piece: they make, cut and assemble digital patterns, then apply materials, textures and colours. To bring designers such as Phlemuns’s pieces to virtual life, Idoru has enlisted a team of 3D digital artists led by lead 3D artist Sarah Nicole François and lead 3D character artist Carol Civre. To help make a smooth transition into the metaverse, Dani Loftus, founder of digital fashion Instagram account This Outfit Does Not Exist and innovative digitally native fashion platform Draup, advises brands to work with digitally native creators and give due credit. Or to create virtual garments physically impossible in the real world. Designers might use the app as a launchpad to gauge consumer reactions to colour and material alterations. In the coming months, brands might integrate in Idoru before their designs come out in the physical world, creating opportunities for users to experiment and play. “Idoru is meeting a stakeholder demand that a lot of other groups are missing.” Champagne says she invested in the company because of its emphasis on inclusion at every level of its business model at a time when many leading Web3 and metaverse companies are led, and thus shaped, by white men. “It sets a new standard about how inclusion can be a competitive advantage, and be the defining advantage,” says Lenore Champagne, whose company Bright Ventures led Idoru’s 2021 pre-seed funding round, and which focuses on startups and founders who are driving inclusivity. Thinking about it in that way enables brands to join the conversation and become part of culture in ways they haven’t before.” “This is the future of brand community and marketing. “We believe that brands should look at the space as a way to enable people to experiment and express themselves,” says CEO and co-founder Mica Le John. This includes onboarding emerging designers with sustainable and inclusive philosophies. Bush signed into law the Department of Homeland Security and named Tom Ridge as head.Idoru wants to help fill this gap.
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